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Welcome to one of Australia’s most awarded seafood businesses.
Store Re-opens for 2012 After our short summer break, which included an interesting visit to the Tokyo Fish Market, the store re-opened for normal trade on Wednesday 25 January, just in time to stock up on some fresh Australian seafood for Australia Day. Victorian Seafood Industry Awards
The 2nd Victorian Seafood Industry Awards were held in Melbourne on 5 May 2011 ... and She Sells Seafood has successfully defended it's title as Victoria's best seafood business. The 2011 trophy is now proudly on display in our shop, and is another fin in our cap. Australian Seafood Business of the Year 2010
The title of Australia’s best seafood business was awarded to She Sells Seafood at the 5th annual Seafood Industry Awards held in Melbourne on 15 April 2010. Our business was recognised for our excellence in product and quality, our innovation in marketing and community links, and our business growth. This follows our success in winning the same category in the Victorian seafood awards in September 2009.
This award is a wonderful reflection on the contribution from our major suppliers and from our fantastic staff, both past and present. It is also testament to the growing group of loyal customers who have encouraged and supported us over the past six years. We look forward to working with you all on delivering great fresh seafood as we gear up for the year ahead.
Winning the Seafood Business of the Year Award from a base in central Victoria also puts to rest the myth that good quality, fresh seafood can only be obtained from coastal locations. In fact our proximity to the Melbourne Wholesale Fish market gives us, and our customers, access to the best of Victoria’s marine harvest. Through the Fish Market we are also able to source the premium range of seafood from elsewhere in Australia, such as Wild Barramundi from the Top End (during the dry season), Goldband Snapper from WA, Spanish Mackerel from Queensland, King prawns from South Australia, Tasmanian scallops (May to December) and Coffin Bay oysters.
In effect, our customers are able to enjoy the same quality and freshness as you would find at leading retailers and restaurants in Melbourne.
Seasonal Highlights The summer weather pattern is in full swing and fish stocks and prices are beginning to become more stable. In addition to the regular favourites of flathead tails, Blue Grenadier, Rockling and Gummy Shark, we are stocking Gurnard, Blue Eye and Monkfish fillets. While the Wild Barramundi season from the Top End has closed for another year, we are now stocking Cone Bay Barramundi, farmed in sea cages off the coast of WA. The bigger game fish such as Swordfish and Yellowfin Tuna are pretty reliable at the moment. We also try to get wild caught Kingfish (from South Australia); along with Tuna and Salmon, this is a perfect fillet for sashimi. Our Atlantic Salmon and Ocean Trout (both farmed in Tasmania) are in good condition, and are available in nice thick fillets, ideal for baking or grilling. And there is continuing evidence about the health benefits to be found in Salmon and Ocean Trout eg. this recent article in The Age (http://www.theage.com.au/lifestyle/wellbeing/why-good-fat-is-so-important-20110512-1ejn2.html) Pacific oysters are spawning at the moment but are still available. As an alternative we are sourcing Sydney Rock oysters from Pambula; now is a good time to check out the difference in texture and flavour. Check out the fish range on your next visit and ask our staff for a recipe suggestion. We are also offering some end-of-year specials on our hand-made take-home range, including our fish patties, fish pies and fish curries. These are all made with quality seafood and no artificial ingredients, so you can eat heartily and healthily. Facebook You can now follow us on Facebook to get regular store updates and seafood news. We will also be posting a new seasonal seafood recipe on the Facebook page each week or two, so track us down and "Like" us to get all the latest info.
She Sells Seafood
Promote your Page too Sushi Workshops
Reflecting the growing demand for our fresh seafood sushi (made daily from Wednesday to Saturday) we have been conducting monthly Sushi Workshops to show participants some of the tips and techniques to make great looking (and tasting) sushi at home. Comments received from our workshops to date include “so much fun and such good value”, “two hours of real value and delight”, “allowed us to be creative to our heart’s content”.
Each workshop is limited to four participants and includes hands-on tuition, course notes, a starting kit of authentic ingredients ... and plenty of tasting samples. All the details are listed under Sushi Supplies or are available in-store.
Our final workshop for 2011 was held in November; keep an eye out for the next session in early 2012.
Fish Saying of the Day "our fish do come from ships that pass in the night"
She Sells Seafood Regular Trading Hours
Wednesday to Friday 10am to 6pm
Saturday 9am to 1pm
We are located at 296 Barker Street, Castlemaine tel 5472 1752 
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